MEDIA-HYPE CAUSING AGGRESSION IN YOUTH OF FAISALABAD: AN OPINION ANALYSIS

Authors

  • Salma Umber Department of Mass Communication, Government Collage University Faisalabad Pakistan.
  • Muhammad Adil Latif Department of Mass Communication, Government Collage University Faisalabad Pakistan
  • Arslan Habiab Media and Communication Studies from International Islamic University, Islamabad. Pakistan

DOI:

https://doi.org/10.52567/pjsr.v5i02.1150

Abstract

Aggressive behavior among adolescents was studied in this study in relation to watching of television. Information was collected through a survey (α= 0.37), from 300 males and females from different universities in Faisalabad. They were asked how long they watch TV (in hours) in a day and for which purpose they watch TV. In the last section of the questionnaire, they were questioned to measure the nature of their aggressive behavior, how much they i) get angered ii) feel disappointed iii) Use rude language iv) feel insecure v) feel captured (α= 0.32). The results show that TV watching time and the purpose of watching TV are not significantly / insignificantly associated with aggressive behavior. The point about the purpose for which young people watch TV the most, this data shows that most people watch TV for information. Males who use the TV for other purposes have more aggressive behavior than others. In the case of females, aggression in behavior didn’t affect differently with the different use of TV. Intensity of TV use (how many hours TV watched in a day) was positively and insignificantly associated with aggressive behavior in males but in females no relation was found.

Keywords: aggressive behavior, television, intensity of TV viewing, TV hype.

Author Biographies

Salma Umber , Department of Mass Communication, Government Collage University Faisalabad Pakistan.

Associate Professor

Muhammad Adil Latif , Department of Mass Communication, Government Collage University Faisalabad Pakistan

Visting lecturer 

Arslan Habiab, Media and Communication Studies from International Islamic University, Islamabad. Pakistan

MS 

Additional Files

Published

2023-05-26