INVESTIGATING THE ROLE OF TWITTER IN MANIPULATION OF PUBLIC OPINION

Authors

  • Muhammad Huzaifa University of Narowal, Pakistan
  • Aqeel Jaffar Bajwa University of Narowal, Pakistan
  • Muhammad Raza Majid Department of Media and Communication, The Islamia University Bahawalpur, Pakistan

DOI:

https://doi.org/10.52567/pjsr.v5i02.1182

Abstract

The Study aimed to explore the role of twitter in manipulation of public opinion. The main purpose of this study is to find out the impact of twitter in changing or transforming or creating the mind-set of the public. The data was collected through “N capture extension powered by Nvivo”. The finding of this study demonstrates that on a remarkable level, politically exciting dissertation on Pakistani digital space was definitely observed in the months of April and May 2022. This study also revealed that using the popular hashtag derived by political parties, seems to have impact on public related to their choice to favour their liked one among political parties.

Keywords: Social media, Twitter, Public Opinion, Political communication

Author Biographies

Muhammad Huzaifa, University of Narowal, Pakistan

Research Scholar

 

 

Aqeel Jaffar Bajwa , University of Narowal, Pakistan

Visiting Lecturer

 

Muhammad Raza Majid , Department of Media and Communication, The Islamia University Bahawalpur, Pakistan

Lecturer

Additional Files

Published

2023-05-26

Issue

Vol. 5 No. 02 (2023): Pakistan Journal of Social Research (PJSR)

Section

Research Article

License

Copyright (c) 2023 Aqeel Jaffar Bajwa , Muhammad Raza Majid , Muhammad Huzaifa

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.