INVESTIGATING THE ROLE OF TWITTER IN MANIPULATION OF PUBLIC OPINION
The Study aimed to explore the role of twitter in manipulation of public opinion. The main purpose of this study is to find out the impact of twitter in changing or transforming or creating the mind-set of the public. The data was collected through “N capture extension powered by Nvivo”. The finding of this study demonstrates that on a remarkable level, politically exciting dissertation on Pakistani digital space was definitely observed in the months of April and May 2022. This study also revealed that using the popular hashtag derived by political parties, seems to have impact on public related to their choice to favour their liked one among political parties.
Keywords: Social media, Twitter, Public Opinion, Political communication
Copyright (c) 2023 Aqeel Jaffar Bajwa , Muhammad Raza Majid , Muhammad Huzaifa
This work is licensed under a Creative Commons Attribution 4.0 International License.