CONSUMER CLOTHING DISPOSAL BEHAVIOR: CHARACTERISTICS AND ENVIRONMENTAL CONCERNS
This study aims to explore the consumer clothing disposal behavior (CCDB) such as resell, reuse, donate and discard of used clothing in terms of consumer concern for environment (CCE), consumer attitude (CA), information unavailability (IU), consumer motivation (CM) and Apparel disposal subjective norms (ADSN). A cross-sectional survey research design was conducted to evaluate the consumer clothing disposal behavior. The participants included 275 female consumers between the age of 19-55 years, who were purposively selected through non-probability purposive sampling procedure. Indigenously constructed questionnaire at five-point Likert scale were used to collect the data. Correlation and linear regression were used for analysis. Findings revealed that consumers showed positive attitude towards disposing old garments and they have positive approach towards environmental concerns, CM and ADSN play an important role towards disposing garments. This study is important to fast fashion retailers, marketers, environmental campaigners, charitable organizations and public policy makers.
Keywords: Clothing, Consumer, Disposal behavior, Environmental concern, Motivation, Consumer Attitude
Copyright (c) 2022 Ayesha Saeed, Komal Hassan, Shama Sadaf
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