An AN INVESTIGATION OF ATTRACTION FACTORS OF REAL ESTATE PROJECT BY USING COMPOSITE INDEX

Authors

  • Dr. Saima Gulzar University of Management and Technology, Lahore
  • Hira Qayyum National University of Science and Technology, Islamabad, Pakistan
  • Rummana Sherwani National University of Science and Technology, Islamabad, Pakistan and School of Architecture and Planning, University of Management and Technology, Lahore, Pakistan

DOI:

https://doi.org/10.52567/pjsr.v4i04.851

Keywords:

factors, real estate, project, composite index

Abstract

This research aims to contribute in investigation of factors which attracts real estate projects. Due to rapid urbanization, it become a need to develop new housing projects and housing developments are the outcomes of economic and social activities. Main objective of this study is to identify the factors which attract real estate project. There are number of factors connectivity, land, Economy, Social, Educational, health, gender and existing facilities or existing infrastructure area attracting these growth of these projects near rural areas. To know the impacts of these attraction factors Composite Index Method is used. Results of analysis and ranking of these parameters from developers and expert professionals show that the highest impact factors of attraction of real estate projects are existing road network and connectivity, Availability of cheap land and largest chunks of land. It means presence of existing road network and availability of land both are the important factors than existing infrastructure, economy, female community, educational institutes and health facilities. While choosing the location of new housing projects these two factors should be prioritized.

Author Biographies

Hira Qayyum, National University of Science and Technology, Islamabad, Pakistan

M.Sc. Student, Department of Urban and Regional planning, National University of Science and Technology, School of Civil Engineering and Environmental Sciences, National Institute of Transportation, , Islamabad, Pakistan

Rummana Sherwani , National University of Science and Technology, Islamabad, Pakistan and School of Architecture and Planning, University of Management and Technology, Lahore, Pakistan

PhD Research Scholar, Department of Urban and Regional planning, National University of Science and Technology, School of Civil Engineering and Environmental Sciences, National Institute of Transportation, Islamabad, Pakistan

Assistant Professor, School of Architecture and Planning, University of Management and Technology, Lahore, Pakistan

Additional Files

Published

2022-12-31

Issue

Vol. 4 No. 04 (2022): Pakistan Journal of Social Research PJSR

Section

Research Article

License

Copyright (c) 2022 Dr. Saima Gulzar, Hira Qayyum, Rummana Sherwani

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.