WHEN ALTERNATIVES EXIST! PROBING TELEOLOGICAL USE OF ENGLISH WORDS IN URDU EDITORIALS

Abstract

Regionally and internationally, the competition between languages is increased because of globalisation. Both sociolinguistic and Journalistic schools have extensive evidence of how quickly and unpredictably English has expanded over the world in comparison to other major languages. By addressing the grey area between Journalism and Philosophy of Ethics, the study explores teleological use of English words in the editorial contents of mainstream Urdu Newspapers of Pakistan. It categorizes the Urdu words used in two mainstream Urdu newspapers i-e Jang and Nawa-i-Waqt  into further categories to take an in depth analysis of their usage.  The method used is content analysis. All the hypotheses are proven on the findings of P value as 0.000. The findings revealed that Daily Nawa-i-Waqt used more common English words in their editorial as compared to Daily Jang in the taken universe.

Keywords: Teleological, communication and language, deontological, linguistic