CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATIONAL PERFORMANCE: THE ROLE OF PERCEIVED ORGANIZATIONAL SUPPORT

Abstract

The study focuses on corporate social responsibility as need of the hour. In current turbulent business environment, better employees’ performance, high performance organization and productivity are the key points of discussion in every business company. Therefore, the study aims at organizational performance, as it is one of the major issues of business-oriented originations all over the world. Here we studied the role of corporate social responsibility and what contribution can be made by organizational support within the setup. The study is quantitative in nature, where a self-administered questionnaire was distributed to collect data from selected respondents. A sample of 350 was selected, while only a total of 250 respondents sent back the feedback. After data screening, it was found that some questionnaires were not properly filled, so 23 questionnaires were discarded, and only 227 usable data sets were inserted. SPSS version 22 was employed to analyze the data. Findings show that there is a positive influence of Corporate Social Responsibility on organizational performance. Similarly, perceived organizational support also positively influences the association of both variables.

Keywords: Corporate social responsibility, Organizational Performance, Perceived Organizational Support, positivistic research.