ABSTRACT
The study in hand is designed to investigate how much SELF (Personality) is reflected and how it is perceived through shared content on Facebook. To know about the reflection and perception through Facebook use, a survey method has been opted. A sample of 200 students among the population of University of Punjab Lahore was selected using a stratified and convenient sampling technique, study adopts the quantitative research approach. It was hypothesized that people tend to use Facebook to build their ideal image among the virtual community and to gratify their pre-existing cognition. Furthermore, users of Facebook perceive their virtual friends’ images according to their own perceptions. Looking glass theory of self paved the way for a better understanding of the topic. Results certify the hypothesis that most people use Facebook to build an ideal identity.
