ABSTRACT
Industrialization has been incorporated in the domain of agriculture since a very long time, which had revolutionized the process of food production and consumption. The study aimed to present an existing link from the lens of the platform of social media; Facebook, in order to view the various perspectives of people and the organizations. The sample was drawn by using the purposive sampling, which resulted in selection of 207 posts, from the 30 chosen pages. It highlighted the usage of Facebook, where the qualitative findings revealed that such platforms can be used to equip people with knowledge as well as guide them towards the applications of modern technology in agriculture.
