ABSTRACT
This study investigated the effects of mediating variable of peer bullied victims between the promotional strategies and their buying behavior. This study undertaken the 105 school students who belonged to generation “Y” selected by convenience sampling technique. The result of the study signified that there was partial mediation of bullied victimized existed in between promotions mixes and compulsive buying behavior. The result helps the marketers to build the marketing environment such that it tends to effect the positive emotions of a consumer which is not only for one time purchase but tends to last for a long time and make the purchase decisions of the consumer ethical and satisfied.
