Comparative Analysis of Social Media Users’ Consumption Patters among Male and Female
ABSTRACTThe increased use of social media has become an international phenomenon. New technology set new trends with the advent of ...
Tag: Social Media
Self-Objectification and Social Media: An Exploratory Study Using Multidimensional Media Influence Scale
ABSTRACTIn a traditional society, gender roles are associated with males and females according to social norms. Masculinity, independence, and dominance ...
The Role of social media In Changing the Littering Behavior of Tourists: A Perspective of The Theory of Planned Behavior
ABSTRACTThis study explores the role of social media in influencing the littering behavior of tourists and examines its relationship with ...
Role of Media on Academic Performance of Students
ABSTRACTThe engagement of students in social media networking activities has been observed to result in increased focus on their academic ...
Role of social media in Changing the Landscape of Public Relations: A Case Study of Public Relations Practitioners of Directorate General of Public Relations Punjab
ABSTRACTThis study aimed to investigate the impact of social media on the public relations practices of DGPR Punjab. It sought ...
Investigating the Role of Twitter in Manipulation of Public Opinion
ABSTRACTThe Study aimed to explore the role of twitter in manipulation of public opinion. The main purpose of this study ...
Role of Social Media in Improving Speaking and Writing Skills Of ESL Learners at Secondary School Level
ABSTRACTSocial media platforms are popular among young people all around the world. Many institutions have integrated social media as a ...
Social Media Usage and Students’ ESL Academic Performance: A Case Study of Universities in Lahore
AbstractA large number of empirical researches on student academic performance and its potential antecedents have been conducted within the setting ...
The Nexus Between Digital Marketing and Consumer Purchase Intention of Apparel Items – A Multi-Regression Approach
ABSTRACTThis research investigates the impact of digital marketing on consumer purchase intention of apparel items. The main purpose of the ...
Social Media and University Students: Trends and Effects Studies
ABSTRACTThe trend of using social media among university students has increased widely and it has also affected their different areas ...