ABSTRACT
This paper explores the ethical Dilemmas in modern marketing performs, focusing on the ways in which business organizations walk the thin line between persuasive promotion and ethical responsibility. This paper is devoted to the issues of marketing ethics in a digital age characterized by transparency and consumer empowerment. The study is based on a qualitative analysis of real-life cases and marketing ethical standards. As a result, there is distinguish between the most essential ethical dilemmas for marketing, including but not limited to consumer data privacy, honesty in marketing campaigns, and sustainability. Additionally, the document assesses the impact of those dilemmas on the business experience and outcomes, namely, brand reputation, consumer loyalty, and profitability. Furthermore, it examines the approaches to include the decision-making frameworks in the company’s strategic planning. The research reveals that marketing ethics is one of the most crucial prerequisites for sustainable business activity and suggests methods for developing an efficient decision-making framework that considers the company’s interests and societal values.
