ABSTRACT
This paper delves into the inextricable relationship between trust of digital market consumers and regulatory acts of government. It does so by employing a qualitative approach. Informants in Pakistan will form part of the sample. Semi-structured interviews, focus groups, as well as analysis (over and above these two sets of techniques) of marketing materials and acts Before the PTA’s affiliated company Paktel Customers too will be filmed over a period during which any changes or improvements made on this account may become apparent. In summary, in-depth interviews, focus groups, and the analysis of marketing materials and acts will be employed to reveal the complicated implications on consumer trust in digital interactions and transactions. A case study approach will be used to study specific instances of the application of acts. This will enable us to see what state they were implemented in, and how they actually turned out. In addition, the difficulties and successes involved in creating a protected and reliable digital marketing area will be looked at. Purposive sampling will utilize distinct and varied perspectives on the impacts of marketing acts on digital marketing to select the best participant. Finally, a thematic inquiry into the data will identify customer trust, the effectiveness of acts, and a balance between company autonomy and consumer safety as crucial topics to explore. This discussion will help policymakers, digital advertisers, and consumer advocate groups gain valuable knowledge on how legislative acts influence online marketplaces. This paper will also help in creating more ethical marketing and robust consumer protection measures as part of the legislation to ensure a sustainable digital economy in Pakistan.
