ABSTRACT
The need for online consumer protection laws has accompanied the growth of e-commerce in the global market. These laws aim to provide a safe and secure environment for online transactions. The impact of online consumer protection laws on e-commerce in the global market is significant. These laws have increased consumer confidence in online transactions, resulting in increased sales for ecommerce businesses. Secondly, they have created a level playing field for businesses, regardless of size, by setting minimum standards for online transactions. However, implementing these laws has posed challenges for businesses, including compliance costs and complexity, particularly for small businesses. The diversity of regulations in different countries has led to inconsistencies in consumer protection. Nonetheless, online consumer protection laws remain essential to ensure the growth and sustainability of the e-commerce industry. Online consumer protection laws have played a vital role in promoting a safe and secure environment for online transactions, leading to increased sales and consumer confidence in e-commerce.
