ABSTRACT
Covid-19 is considered one of the major natural disasters ever in history that adversely affect the social, political, and economic activities throughout the world. Covid-19 also affects the welfare and wellbeing of the people by suffering the income earning activities that are directly or indirectly related to the business sector. Therefore, this study investigated the impact of Covid-19 on the business sector in three main markets namely; Saddar Market, Khyber Bazar Market, and Karkhano market in District Peshawar. The collected data was firstly analysed for reliability through Cronbach’s alpha test and then the normality test is applied. After analysing and finding the data reliability and normality, the correlation test is applied and the findings show the robust inverse relation between the Covid-19 pandemic and the business sector in the studied markets. Moreover, there is also a strong correlation exists between employment and the business sector. Further, the Ordinary Least Square regression technique findings indicate the inverse and significant effect of Covid-19 on the Business sector. The study also found an imperative effect of employment on the business sector and adversely affecting employment during Covid-19 definitely effect income and business activities not only in studied area but in overall markets.
