Gender equity is essential to achieve health coverage around the globe. Women and girls urban or rural, educated or illiterate, rich or poor all need adequate and easily accessible health services. In developing countries like Pakistan, there is much more difference between rural women and men regarding their health hazards. Rural women and men use different health services due to strong cultural barriers. Health implications among rural women are influenced by gender-biased issues. To evaluate the impact of cultural values and gender equity on rural women a study was designed and conducted in Punjab. The data was collected from the rural areas of Multan and Faisalabad districts. It was analyzed by statistical techniques, using Chi-square, Gamma Test, Pearson Correlation and Linear Regression. It was concluded that equity had a positive effect on the mental and physical health of women. The study aims to explore the socio-cultural values regarding gender equity and its relationship to women’s health and to suggest policy measures concerning gender inequity and health.