ABSTRACT
This research aims to explore the dynamic relationships within sustainable entrepreneurship. This research examines the evolving nature of sustainable entrepreneurship in the presence of three major aspects: social, economic, and environmental. In management literature, the idea of sustainable
entrepreneurship is relatively new. Sustainable business practices are frequently referred to as stainability business practices. The idea was conceived to connect books on entrepreneurship and sustainable development. A qualitative research methodology is adopted for this research. Thirty-nine students from Art & Design sector were included in this study. A total of 39 students were involved in the research process. Students were later given a detailed project to submit entrepreneurial projects, including the sustainability factors. These 39 students were the graduates of the final semester from four different sectors: Fashion Design, Textile Design, Interior Architecture Design, and Graphic Design. It is not easy to progress toward sustainable entrepreneurship policies for all stakeholders involved to maximise their operations and benefits due to the fact that the existing institutional structures prefer the currently operating businesses and systems that are not sustainable over the more recent ones that are sustainable. The research findings in this study provide insights into concepts important to understanding sustainable entrepreneurship in a developing country.
